The quote got famous by the courtroom drama Philadelphia, where a lawyer was fired by his law firm when they discovered that he was HIV positive. Today it is an oft-heard cri de coeur from entrepreneurs, managers, policymakers and other professionals who are tired of the empty phrases of management bullshit and want to grasp a subject in a clear, understandable way.
In this article we explain the Feynman technique. If you write down an idea from beginning to end in simple language that a child can understand, you force yourself to grasp the concept at a deeper level and establish relationships and connections between the different ideas. This way, you don't get stuck in the "what", but you can better explain the "why".
How do you explain complex concepts such as net present value, subsidiarity principle or unconditional love in an understandable way? It seems that it takes more insight from a person to explain something simple than something complex. Perhaps that is why Einstein is reported to have said: "If you can't explain it to a six-year-old, you don't understand it well enough".
According to a 2013 study, four-year-old girls ask 390 questions a day... So let the child in you loose and ask the why question at least ten times a day!
In the 1993 courtroom drama Philadelphia, Joe Miller, played by Denzel Washington, defends HIV-positive lawyer Andrew Beckett, played by Tom Hanks. Beckett worked in a large law firm until his boss discovers that Beckett has AIDS and fires him. When Beckett approaches Miller to represent him in a lawsuit against his employer, Miller replies, “All right, explain this to me like I'm a 4-year-old. OK, because this element to this thing I just cannot get through my thick head. Didn't you have an obligation to tell your employer you had this dreaded, deadly, infectious disease?” Becket defends himself but Miller leans back and tells him: “I don't buy it, counselor. I don't see the case.” Nevertheless, Miller changes his mind and decides to help Beckett.
The quote "Explain it to me like I'm a 4-year-old" appears several times in the film, although the ages do vary. The quote transcends this Oscar-winning courtroom drama. It is not only a reference to expensive lawyers who try to win a case with file-busting and legal cleverness. It is also an oft-heard cri de coeur from entrepreneurs, managers, policymakers and other professionals who are tired of the empty phrases of management bullshit and want to grasp a subject in a clear, understandable way. But how do you explain complex concepts such as net present value, subsidiarity principle or unconditional love in an understandable way? It seems that it takes more insight from a person to explain something simple than something complex. Perhaps that is why Einstein is reported to have said: "If you can't explain it to a six-year-old, you don't understand it well enough".
This legend is about Albert Einstein. During his lifetime, he gave many lectures on his difficult to grasp theory of relativity. During these lectures, he was always accompanied by his chauffeur, who waited at the back of the room for the evening to end. After some time, the driver said: "Professor Einstein, now I have heard your lecture on the theory of relativity so often that if I ever had the opportunity, I could explain it perfectly myself." "Very well," replied an amused Einstein, "next week we'll go to a place where they don't know me. Then you can be at the front." And so it happened. Entering the hall, Einstein took the driver's cap and sat down at the back. The driver had no problem reciting the lecture on the theory of relativity perfectly, much to Einstein's delight. After the lecture, an attendee raised his hand and asked him a tricky question, full of complicated calculations and equations. But the driver answered without hesitation: "My dear man, the answer to this question is very simple. So simple, in fact, that I am now asking my driver at the back of the room to answer it!"
The driver was able to solve the tricky situation via a clever ruse, but he had to admit afterwards that there is a big difference between memorising a lecture and then rattling it off and understanding a subject in depth. Belgian scientist and media personality Lieven Scheire summarises the theory of relativity in the following two sentences (watch his explanation here): "When you travel at a really high speed, time slows down. And when you travel at really high speed, lengths become shorter". These sentences are very clear. But do you also understand that if I were to get into a ten-meter rocket and fly around the sun at a speed of 290,000 km per second for two years and then return to earth, that for me two years will have passed and for you on earth 40 years? And that while I am flying there and you are measuring my rocket, my rocket is not ten meters long, but only three?
The growth of science and knowledge is phenomenal and no one can grasp knowledge like an uomo universalis like Leonardo Da Vinci did. In his 1982 book "Critical Path", futurist and inventor R. Buckminster Fuller estimated that if we were to equate all the knowledge accumulated by mankind by the year one A.D. with one unit of information, it probably took about 1500 years or until the sixteenth century to double that amount of knowledge. The next doubling of knowledge from two to four "units of knowledge" took only 250 years until about 1750. By 1900, 150 years later, knowledge had doubled again to eight units. Today, the rate of doubling is between one and two years.
We live in a world where people trust science, knowledge and technology and use them blindly. In their book "The knowledge illusion: why we never think alone", professors Steven Sloman and Philip Fernbach give the example of toilets. Everyone knows the phenomenon of a toilet: a ceramic bowl filled with water. You press a button or a lever and the water, and everything in it, is sucked into a pipe and discharged into a sewer. But how exactly does this work? A group of Yale students were asked to rate their knowledge of some everyday objects (such as a toilet, a zipper or a cylinder lock) on a scale of ten. They were then asked to describe in detail how these objects function. This seemed much more difficult than expected. The professors attribute this overestimation to the fact that people trust in the knowledge of others and do not draw a sharp line between their own knowledge and the knowledge of the group.
Who can still explain how a car moves? Why can an airplane fly? Why does a cow give milk? Toddlers bombard us with these why questions, but as adults we rely on the knowledge of the group and have stopped asking ourselves these questions. And so we talk in a language full of inadequate, meaningless generalities to hide our lack of understanding. Until, during a conversation or a meeting, you exclaim: "Explain it to me like I'm a 4-year-old!".
The American physicist and Nobel Prize winner Robert Feynman was nicknamed "The Great Explainer". He often emphasised the difference between knowing something by name and really knowing it. A name is just a box and you have to look inside the box. If you really know something, then you can break that knowledge down into pieces and make new connections. He writes: "See that bird? It's a brow-throated trush, but in Germany it's called a halzenfugel, and in Chinese they call it a chung ling, and even if you know all those names for it, you still know nothing about the bird. You only know something about people: what they call the bird. Now that thrush sings, and teaches its young to fly, and flies so many miles away during the summer across the country, and nobody knows how it finds its way."
Richard Feynman (1918-1988) is considered one of the greatest physicists ever, in the line of Einstein, Bohr and Hawking. He pioneered quantum electrodynamics, developed the Feynman diagram to visually represent the strange behaviour of elementary particles, had a key role during the Second World War in the Manhattan project to develop a nuclear weapon and introduced the concept of nanotechnology. Last but not least, he was known as an excellent didactician who, like no other, succeeded in explaining complex scientific knowledge to laymen in an understandable way. His secret weapon was later renamed the Feynman technique and consists of 4 steps: Define the subject, tell it to a child, discover the parts you don't know yet and finally organise your pieces of knowledge into a logical story.
Feynman's biographer James Gleick wrote the following in the book Genius: The life and science of Richard Feynman: “In preparing for his oral qualifying examination, a rite of passage for every graduate student, he chose not to study the outlines of known physics. Instead, he went up to MIT, where he could be alone, and opened a fresh notebook. On the title page he wrote: Notebook Of Things I Don't Know About. For the first but not the last time he reorganized his knowledge. He worked for weeks at disassembling each branch of physics, oiling the parts, and putting them back together, looking all the while for the raw edges and inconsistencies. He tried to find the essential kernels of each subject. When he was done he had a notebook of which he was especially proud.”
The technique works as follows. After you have determined the subject in which you want to immerse yourself, write down all the knowledge you have about this subject in a way that a six-year-old child can understand it. Avoid jargon and additional abstract concepts. As described above, if you limit yourself to complex terminology, then restrict yourself to naming boxes, without looking inside them. Be as concise as possible because a child can only pay attention for a limited time. Think of the famous "elevator's pitch": you only have the limited time of a lift ride to get your point across. After that, it is time to pause and consider what elements are missing to make your knowledge coherent. After you have filled in these gaps, you can rearrange your notes into a logical and clear story.
If you write down an idea from beginning to end in simple language that a child can understand, you force yourself to grasp the concept at a deeper level and establish relationships and connections between the different ideas. This way, you don't get stuck in the "what", but you can better explain the "why". That is the essence of the Feynman technique.
And yet, human knowledge is so fragile, sighs Richard Feynman in his book Surely, You're joking, Mr Feynman. He cites the example of an assistant to Einstein, who for years had been studying the knowledge of gravity. Feynman presented him with the following problem: you shoot away in a rocket with a clock on board and there is a clock on the ground. The challenge is that you have to be back down when the clock on the ground indicates that exactly one hour has passed. At what speed should you fly and to what altitude? Einstein's assistant immediately started to perform all sorts of calculations and only after a while realised that you could easily solve the riddle with one of Einstein's fundamental principles of the theory of relativity, namely the present time. Feynman concludes: “I don't know what's the matter with people: they don't learn by understanding; they learn by some other way, by rote, or something. Their knowledge is so fragile”.
According to a 2013 study, four-year-old girls ask 390 questions a day... So let the child in you loose and ask the why question at least ten times a day!
What immediately comes to mind when you hear this quote?
Personally, a four-year old child seems very young to me; a young person of 12 to 14 years of age seems much more realistic as a challenge to explain something comprehensible. I once had to explain the Belgian state reform to my 12-year old daughter... not easy… but I managed it!
In communication, you always have to make the difference between output and intake. The output is what you say. And the intake is what is taken away. Of course, it is the intake that counts. It is like a shop window: sometimes you have a lot of choice and if there is too much choice, the customer will not buy...
I also have the following tips for clear communication:
You have trained more than 3.200 people in business, politics and diplomacy. Probably some of them are real gems in communication. What are the secrets to getting a subject across as comprehensively as possible?
Preparation, preparation, preparation! If I coach someone and they say after an hour: "Thanks, I'll just practice before my speech..." then you know it's not going to work... Some people come across very spontaneous and natural in the media, but I know from experience that every word has been practised and tested beforehand. So preparation is the key to all success, but sometimes you can go too far. In the US, everything is so sophisticated and professional that, for the average European, the message is no longer credible. In my experience the top communicators prepare the most, and the least gifted are also the least prepared…
Besides preparation, as a good communicator you have to tell a story, bring perspective and show empathy.
In your media training and your book " Spreken is goud, maar vooral wat je zegt is belangrijk " you emphasise the content. Why the emphasis on content?
Albert Mehrabian published research on communication in 1967 with an iconic pie chart, in which he claimed that 55% of a message is conveyed by body language, 38% by the intonation of the voice and only 7% by the content. We now know very well that that study was wrongly interpretated ... content does matter and if you prepare the content well, then the non-verbal and intonation will follow naturally.
I also attach great importance to the 80% rule: people often only tell 80% of what they mean and often limit themselves to their vision rather than what their message can mean to others. I coached a medical professor who had done important cardiology research... only after long insistence did he get to the message that was really relevant to his audience: with his research, he could reduce the risk of rejection of pacemakers by 30%.
Who or what inspires you?
As a communicator, I think former President Barack Obama is top of the bill. Obama has an incredible sense of timing. He takes his time to explain things comprehensively. He is also incredibly empathetic in his communication and has a masterful sense of humour.
Which quote would you like to see analysed by Dr Quote in the future?
I like the expression “Travel light”!
The quote got famous by the courtroom drama Philadelphia, where a lawyer was fired by his law firm when they discovered that he was HIV positive. Today it is an oft-heard cri de coeur from entrepreneurs, managers, policymakers and other professionals who are tired of the empty phrases of management bullshit and want to grasp a subject in a clear, understandable way.
How do you explain complex concepts such as net present value, subsidiarity principle or unconditional love in an understandable way? It seems that it takes more insight from a person to explain something simple than something complex. Perhaps that is why Einstein is reported to have said: “If you can’t explain it to a six-year-old, you don’t understand it well enough”.
In their book, professors Steven Sloman and Philip Fernbach give the example of toilets. Everyone knows the phenomenon of a toilet: a ceramic bowl filled with water. You press a button or a lever and the water, and everything in it, is sucked into a pipe and discharged into a sewer. But how exactly does this work? A group of Yale students were asked to rate their knowledge of some everyday objects (such as a toilet, a zipper or a cylinder lock) on a scale of ten. They were then asked to describe in detail how these objects function. This seemed much more difficult than expected.
Albert Einstein gave many lectures on his difficult to grasp theory of relativity. During these lectures, he was always accompanied by his chauffeur, who waited at the back of the room for the evening to end. After some time, the driver said: “Professor Einstein, now I have heard your lecture on the theory of relativity so often that if I ever had the opportunity, I could explain it perfectly myself.” “Very well,” replied an amused Einstein, “next week we’ll go to a place where they don’t know me. Then you can be at the front.” And so it happened. Entering the hall, Einstein took the driver’s cap and sat down at the back. The driver had no problem reciting the lecture on the theory of relativity perfectly, much to Einstein’s delight. After the lecture, an attendee raised his hand and asked him a tricky question, full of complicated calculations and equations. But the driver answered without hesitation: “My dear man, the answer to this question is very simple. So simple, in fact, that I am now asking my driver at the back of the room to answer it!”
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